Is Meituan (3690.HK) Stock a Buy or Sell in Today’s Hong Kong Market?

If you are tracking the Meituan share price HK, you’ve likely noticed a lot of movement in recent months. Investors are debating whether Meituan stock is worth buying, holding, or selling. This article breaks down the key facts, market context, performance trends, risks, and future outlook for Meituan (3690.HK) Stock in simple, clear language.

What Is Meituan and Why It Matters

Meituan is one of China’s biggest tech companies, best known for food delivery and local services. It also offers hotel bookings, grocery delivery, bike sharing, and more. Over the years, Meituan has grown into a platform with millions of users and merchants in China and beyond.

This wide range of services has helped Meituan evolve from a start‑up into a major player in the tech and consumer services market. The company's business model depends on volume, technology, and customer loyalty.

The Recent Price Trends

When looking at the Meituan share price HK, it’s important to know that the stock has swung quite a bit. In the past year, shares have traded from around HK$94 to HK$190 range, reflecting market swings and investor sentiment.

Such wide movements mean investors need to be alert to both opportunities and risks. It also shows the market remains sensitive to company reports and broader economic conditions.

Analyst Ratings: Buy, Hold, or Sell?

Most analysts covering Meituan see the stock as a Buy or Moderate Buy. According to recent analyst consensus data, out of more than 30 analyst ratings:

• A majority recommend buying the stock.

• Some suggest holding.

• Fewer recommend selling.

This mixed but slightly positive view suggests many professionals believe Meituan might rebound or grow in value over time. However, opinions vary widely among analysts.

Meituan’s Revenue and Profit Performance

Despite market pressure, Meituan’s revenue has continued to grow in recent years. In one recent quarterly report, revenue topped expectations, growing even though competition remains intense.

But solid revenue growth has not always turned into profit. In late 2025, the company reported a quarterly loss, marking its first loss since 2022. This was influenced by heavy spending to defend market share against competitors.

So while Meituan still sells more services and products than before, profits have become more uneven.

How Competition Is Affecting Meituan

Meituan’s biggest challenge comes from rivals in food delivery and local services. Major companies like Alibaba and JD.com have increased spending on customer discounts and delivery services.

This competition puts pressure on margins and pushes up costs. Even though Meituan holds a large market share in food delivery in China, these battles can hurt profitability and investor confidence.

What Investors Look for in Meituan’s Stock

When evaluating whether to buy, hold, or sell, investors often check:

• Revenue growth — Meituan has kept growing top‑line sales.

• Profit trends — Profit has been uneven because of higher spending.

• Future prospects — Analysts expect earnings may recover over the next few years.

• Market conditions — Hong Kong and China tech sectors influence the stock price.

These elements all contribute to how the Meituan share price HK might behave in the near and long term.

Global and Regional Expansion Plans

Meituan is not only focused on China. It has started expanding international services such as “KeeTa” in Hong Kong and selected overseas markets. The goal is to capitalize on new growth areas and diversify revenues.

Expansion comes with costs, but it can be a key part of long-term growth if successful. Some investors see this as a positive sign of ambition and potential future market value.

Technical Signals for Short‑Term Traders

Technical analysis gives clues about price trends in the short term. Recent indicators show a mix of bullish and bearish signals in moving averages. This means Meituan’s stock may move in different directions depending on market conditions.

Short‑term traders might use this data to time entry and exit points, but it should not be the only basis for decisions.

Investor Perspectives: Fear and Opportunity

Many retail investors feel two opposite emotions about Meituan stock:

• Optimism — Some see value at current lower levels, believing the stock could rebound.

• Caution — Others worry about competition and slow profit recovery.

Both views are valid and reflect how challenging it can be to judge a company in a rapidly changing tech and consumer market.

Summary: Should You Buy or Sell Meituan Stock?

Here’s a clear breakdown of the key points:

• Pros

  • Strong market leadership in food delivery.

  • Continued revenue growth.

  • Positive analyst ratings.

• Cons

  • Recent losses due to intense competition.

  • Uncertain short‑term price swings.

  • Profit recovery not guaranteed.

Investors should weigh these factors against their own risk tolerance, investment horizon, and overall portfolio strategy.

Tips for Investors Considering Meituan Shares

If you are thinking about investing in Meituan:

• Do research — Look at financial statements and earnings reports.

• Monitor competition — New rivals can change industry dynamics quickly.

• Set clear goals — Decide if you are investing for short‑term gains or long‑term growth.

A clear plan helps you remain calm when prices move up or down.

Final Thoughts

The Meituan share price HK remains a topic of debate among investors and analysts. While Meituan has strong fundamentals and market presence, current challenges make its stock risky in the short term. For long‑term investors, Meituan could still be attractive if the company manages competition and increases profitability.

If you’re unsure, consider talking to a financial advisor and keep an eye on quarterly earnings and industry trends. Whether you decide to buy, hold, or sell, good research and a steady strategy are your best tools.